Evolutionary game theory analysis of supply chain with fairness concerns of retailers

This study focuses on evolutionary game analysis of supply chain (SC) strategies with fairness concerns. First, the equilibrium solutions under eight combined are obtained through Stackelberg game. Subsequently, theory is applied to analyze stability these and discuss strategy tripartite The suggests that effect distributional concerns SC pricing differs from peer-induced in short term. Implanting into decisions always detrimental supplier not beneficial retailers. From a long-term perspective, only one evolutionarily stable point exists. Retailers do pay attention channel profit distribution, does consider results help enterprises understand influence preferences provide reference for efficient operation SCs.